Imo Udu

Spearheaded end-to-end product design for digital banking and credit card experiences, managing the full lifecycle from problem discovery and user research to final design and development handoff.

Designed a seamless, end-to-end new-to-bank onboarding experience for customers, facilitating the opening of chequing accounts and exploration of pre-approved credit card options.

Orchestrated and executed user research and usability testing, translating complex customer needs into intuitive workflows, high-fidelity prototypes, and production-ready interfaces.

Streamlined multi-step financial and transactional journeys by redesigning information architecture, significantly reducing user friction and enhancing decision clarity.

Integrated AI tools to optimize research synthesis, accelerate design exploration, and enhance prototyping and iteration efficiency.

Developed future-state digital banking experiences, unifying multiple financial products into a cohesive ecosystem and improving consistency across the entire customer journey.

Fostered cross-functional collaboration with Product, Engineering, Research, and business stakeholders within an Agile framework to accelerate iteration and deliver customer-centric solutions.

Designed real-time tracking, reimbursement, and fleet operations tools, reducing operational friction by 50% for both driver and manager personas.

Spearheaded end-to-end design of digital banking experiences, from discovery to production, delivering intuitive customer journeys for onboarding, credit, and account management.

Managed the complete design lifecycle for digital onboarding and verification platforms, transforming complex multi-step user flows into streamlined, user-friendly experiences.

Optimized internal platform improvements and client-focused redesigns, ensuring high craft standards and exceptional usability across all solutions.

Developed interactive prototypes to rapidly validate user behaviors and design direction, securing stakeholder alignment and streamlining engineering execution.

Created production-ready design specifications and partnered with engineering throughout implementation to ensure high-quality design delivery.

Directed end-to-end design for fintech products, overseeing the process from user research and problem definition through prototyping, validation, and production.

Transformed complex financial workflows into intuitive and accessible experiences for both business and consumer users.

Collaborated effectively with Engineering and Product teams to rapidly explore concepts, evaluate technical constraints, and deliver polished, high-quality user experiences.

Developed and maintained a scalable design system, significantly improving product consistency and accelerating overall product development cycles.

Integrated customer feedback and usability insights to drive continuous iteration and enhancement of product experiences.

As the inaugural design hire, established the foundational design vision, user research practices, and interaction standards across diverse digital platforms.

Mentored junior designers in Agile methodologies, achieving a 20% reduction in design revisions and a 25% increase in client satisfaction scores.

Developed detailed sitemaps and user flows, facilitating cross-functional collaboration and achieving a 50% reduction in design iteration time.

Collaborated with the marketing team on branding, presentation design, and company profiles, resulting in a 25% increase in brand recognition within the target market.

Designed compelling visual assets for marketing campaigns, contributing to a 20% boost in customer engagement and a 15% increase in lead generation.